Incogni vs DeleteMe 2026: Which Data Removal Service Wins?
TL;DR verdict
Incogni wins for most people. It’s cheaper ($7.99/mo vs $10.75/mo), has broader international coverage (US, EU, UK, CA, AU), and the Deloitte-assured automation handles re-submissions every 60-90 days automatically. DeleteMe wins if you’re US-based and value human-verified removals with detailed quarterly reports showing exactly what was found and removed.
Comparison table
| Feature | Incogni | DeleteMe |
|---|---|---|
| Annual price | $95.88/yr | $129/yr |
| Brokers covered | 420+ (automated) | 750+ (human + auto) |
| Removal method | Automated | Human-verified |
| International | US/EU/UK/CA/AU | US/UK/CA (limited) |
| Re-submission | Every 60-90 days | Quarterly |
| Third-party audit | Deloitte-assured | None |
| Family plan | 4 members ($191.88/yr) | 4 members ($329/yr) |
| Trustpilot | 4.4 (7,000 reviews) | 4.4 (3,500 reviews) |
Pricing comparison
Incogni is significantly cheaper at every tier. The Standard Annual plan ($95.88/yr) undercuts DeleteMe’s entry ($129/yr) by 26%. Family plans show an even bigger gap: $191.88/yr vs $329/yr for 4 members.
Removal method
This is the core philosophical difference. Incogni automates everything and re-submits every 60-90 days. DeleteMe uses human privacy analysts to verify each removal and produces detailed quarterly reports. If you trust automation and want hands-off removal, Incogni wins. If you want a human checking every removal, DeleteMe wins.
International coverage
Clear Incogni advantage. Incogni leverages GDPR for EU removals, covers Australia, and was built for international use from day one. DeleteMe is US-centric with limited UK/CA coverage and weak EU support.
Reporting and transparency
DeleteMe provides detailed quarterly reports showing exactly what was found and where. Incogni provides monthly progress reports but less granular detail. Neither matches Optery’s before/after screenshot evidence.
Family plans
Both offer family plans for 4 members, but Incogni is $138 cheaper per year ($191.88 vs $329).
Final verdict
| Buyer type | Winner |
|---|---|
| Budget buyer | Incogni |
| International user | Incogni |
| US user wanting proof | DeleteMe |
| Families | Incogni |
| Executives/public figures | DeleteMe |
Read the full reviews
- Incogni Review
- DeleteMe Review
- Incogni vs DeleteMe vs Optery — three-way comparison