Incogni vs DeleteMe vs Optery 2026
TL;DR verdict
- Incogni: Best overall. Broadest international coverage, Deloitte-assured, best value at $7.99/mo.
- DeleteMe: Best for US users wanting human-verified removals and detailed quarterly reports.
- Optery: Best for transparency. Free scan, screenshot proof of every removal, Consumer Reports #1.
Comparison table
| Feature | Incogni | DeleteMe | Optery |
|---|---|---|---|
| Best annual price | $95.88/yr | $129/yr | $39/yr (Core) |
| Free tier | No | No | Yes (scan + DIY) |
| Brokers covered | 420+ | 750+ | 200-640+ |
| Method | Automated | Human + auto | Automated + proof |
| International | US/EU/UK/CA/AU | US/UK/CA | US/UK/CA/EU/AU |
| Third-party validation | Deloitte audit | BBB A+ | Consumer Reports #1 |
| Screenshot proof | No | No | Yes |
| Family plan | 4 members | 4 members | No |
| Trustpilot | 4.4 (7K) | 4.4 (3.5K) | 4.4 (1.2K) |
Pricing comparison
Optery is the cheapest entry point with a free scan and Core plan at $39/yr. However, the Core plan covers far fewer brokers than its headline number. For full coverage, Optery Ultimate ($249/yr) is the most expensive. Incogni Standard ($95.88/yr) offers the best balance of coverage and price. DeleteMe at $129/yr is the most expensive but includes human verification.
Removal method
Each service takes a fundamentally different approach:
- Incogni: Fully automated with Deloitte-assured process, re-submits every 60-90 days
- DeleteMe: Human analysts verify every removal, quarterly reports
- Optery: Automated with before/after screenshot proof of each removal
Transparency and proof
Optery is the clear winner. It’s the only service providing visual screenshot proof that your data was actually removed. Incogni provides monthly progress dashboards. DeleteMe provides detailed quarterly written reports. Neither shows actual evidence.
International coverage
Incogni and Optery both cover US, EU, UK, CA, and AU. DeleteMe is primarily US-focused with limited international reach. For non-US users, Incogni’s GDPR-leveraged removal process is strongest.
Final verdict
| Buyer type | Winner | Why |
|---|---|---|
| Best overall | Incogni | Value + coverage + international |
| Budget buyer | Optery Free | Free scan + DIY guides |
| US thoroughness | DeleteMe | Human verification |
| Proof seeker | Optery | Screenshot evidence |
| Families | Incogni | Cheapest family plan |
| International | Incogni | Broadest GDPR coverage |