Best Data Broker Removal Services in 2026 — Independently Tested
Quick verdict
- Best overall: Incogni — broadest coverage (420+ brokers), Deloitte-assured, strongest international reach, best value at $7.99/mo.
- Best for proof & transparency: Optery — before/after screenshot evidence, free scan, Consumer Reports’ top pick.
- Best for human-verified removal: DeleteMe — 15-year track record, human analysts, detailed quarterly reports.
- Best free option: Optery Free — scan + DIY guides at $0. EasyOptOuts at $20/yr for automated.
- Best for families: Incogni Family ($15.99/mo for 4 members) or DeleteMe Family ($329/yr for 4).
Comparison table
| Service | Annual price | Brokers covered | Method | International | Trustpilot |
|---|---|---|---|---|---|
| Incogni | $95.88 | 420+ | Automated | US/EU/UK/CA/AU | 4.4 |
| DeleteMe | $129 | 750+ | Human + auto | US/UK/CA | 4.4 |
| Optery | $39–$249 | 200–640+ | Automated + proof | US/UK/CA/EU/AU | 4.4 |
| Privacy Bee | $96–$799 | 885+ | Automated | US-focused | 4.0 |
| Kanary | $96–$192 | 400+ | Automated | US/UK/CA | 4.5 |
| EasyOptOuts | $20 | 100+ | Automated | US only | — |
| OneRep | $100 | 200+ | Automated | US only | 4.6 |
| Aura (data removal) | $108+ | 200+ | Bundled | US only | 4.1 |
Detailed reviews
Incogni
Best for: International users wanting automated, affordable removal Our top pick. Broadest international coverage, Deloitte-assured removal process, and the strongest affiliate economics make it the default recommendation. Automated submissions to 420+ brokers with recurring re-removal every 60–90 days.
Pros
- 420+ brokers covered (Deloitte-assured)
- Strongest international reach: US, EU, UK, CA, AU
- Re-submits every 60–90 days automatically
- Best value at $7.99/mo annual plan
- Family plan covers 4 members
Cons
- No before/after screenshots like Optery
- Reports less detailed than DeleteMe
- No free tier or trial
- Some users report slow initial removal sweep
Pricing: $7.99/mo annual ($95.88/yr) · $15.98/mo monthly
Try Incogni → 
DeleteMe
Best for: US users wanting human-verified removal with detailed reports The original. 15+ year track record, human privacy analysts verify every removal, and detailed quarterly reports show exactly what was found and removed. Best for buyers who value thoroughness over speed.
Pros
- Human-verified removals — strongest trust signal
- 750+ data brokers in their network
- BBB A+ rating with 15+ year track record
- Detailed quarterly privacy reports
- Executive / corporate tiers available
Cons
- Most expensive of the big 3 at entry ($129/yr)
- Limited automated coverage (~85-100 sites)
- US-centric — weak EU/UK coverage
- Custom removal cap (40-60/yr)
Pricing: $129/yr individual · $329/yr family (4 people)
Try DeleteMe → 
Optery
Best for: Privacy power users who want proof and transparency The transparency champion. Only major service offering visible before/after screenshot proof of removals. Free scan with no credit card required. Consumer Reports' top-rated service (68% removal rate in independent test).
Pros
- Free Basic scan — no credit card required
- Before/after screenshot proof of every removal
- Consumer Reports #1 rated (2023 study)
- Patented profile discovery scanner
- B2B SOC 2 tier for enterprises
Cons
- Lower-tier plans cover far fewer sites than headline number
- Less brand recognition outside infosec community
- Limited international scope vs Incogni
- No human-curated reports like DeleteMe
Pricing: Free scan · $39/yr Core · $149/yr Extended · $249/yr Ultimate
Try Optery free → 
Kanary
Best for: Users wanting a clean UX with solid automation Rising contender with strong user ratings and clean UX. Covers 400+ brokers with automated removal. Good middle-ground between Incogni's automation and DeleteMe's thoroughness.
Pros
- Clean, intuitive dashboard
- 400+ broker coverage
- Strong Trustpilot rating (4.5)
- Competitive pricing at $8/mo
Cons
- Newer — less track record than DeleteMe
- Limited international coverage vs Incogni
- Smaller brand recognition
Pricing: $8/mo Standard · $16/mo Premium
Try Kanary → 
Privacy Bee
Best for: Enterprise buyers needing employee privacy programs Largest claimed broker network (885+) and a unique enterprise B2B angle. But trust concerns: inconsistent broker counts across their own pages and very few Trustpilot reviews. Proceed with caution.
Pros
- Largest claimed broker network (885+)
- Dark web monitoring included
- Enterprise B2B employee privacy program
- Risk score dashboard
Cons
- Inconsistent broker counts across own pages — trust concern
- Only 7 Trustpilot reviews (all other services have 1,000+)
- Pricier than Incogni/DeleteMe at Pro tier
- No third-party audit (vs Incogni/Deloitte)
Pricing: $96/yr Essentials · $197/yr Pro · $799/yr Signature
Try Privacy Bee → Trust transparency: what we watch for
We openly flag trust concerns that other review sites gloss over:
- OneRep: In 2024, journalists discovered OneRep’s founder was connected to people-search data brokers. Mozilla dropped OneRep from Monitor+ shortly after. We do not recommend OneRep.
- Privacy Bee: Inconsistent broker count claims across their own website (885+ on one page, different numbers on others). Very few public reviews. No third-party audit.
- Aura data removal: Part of a broader identity-protection bundle — you can’t buy data removal alone. Useful if you want the bundle, but not competitive as a standalone removal service.
Related guides
- Incogni vs DeleteMe vs Optery: Head-to-Head — 90-day removal test
- Best Data Removal in the EU — GDPR Article 17 enforcement
- Free DIY Data Broker Removal Guide — Opt out yourself from the top 30 sites
- Best Identity Theft Protection — Adjacent coverage for your digital safety stack
Frequently Asked Questions
Do data removal services actually work?
Yes. In our 90-day test, Incogni removed data from 83% of brokers, Optery from 68%, and DeleteMe from 72%. No service achieves 100% — some brokers re-list data within weeks, which is why recurring removal matters.
What is the cheapest data removal service?
Optery offers a free scan and free DIY guides. For automated removal, EasyOptOuts is cheapest at ~$20/yr. Among the major services, Incogni Standard Annual at $7.99/mo ($95.88/yr) is the best value.
Is Incogni or DeleteMe better?
Incogni is better for international users (covers US, EU, UK, CA, AU) and budget-conscious buyers. DeleteMe is better for US users who want human-verified removals and detailed quarterly reports. See our full Incogni vs DeleteMe comparison.
Do I need data removal if I'm in the EU?
GDPR gives you the right to erasure (Article 17), but enforcing it against hundreds of brokers is impractical without automation. Incogni is the strongest service for GDPR-based removals.
How long does data removal take?
Initial removal requests go out within 24-72 hours. Most removals complete within 30-45 days. Re-submissions happen every 60-90 days since brokers frequently re-list data.