Incogni Review 2026: Tested for 90 Days
Our verdict
Incogni is the best overall data broker removal service for most people. After 90 days of testing, it removed our data from 83% of the brokers it submitted requests to, re-checking and re-submitting every 60-90 days automatically. Backed by Nord Security and Deloitte-assured, it offers the broadest international coverage and the best value at $7.99/mo on the annual plan.
If you want affordable, hands-off data removal with strong international reach, Incogni is the default recommendation.
Key features
- 420+ data brokers covered with Deloitte-assured removal process
- Automatic re-submission every 60-90 days as brokers re-list your data
- International coverage: US, EU (GDPR), UK, Canada, Switzerland, Australia
- Family plan covering up to 4 members at $15.99/mo
- Unlimited custom removal requests on the Unlimited tier
- Monthly progress reports with removal status updates
- GDPR + CCPA leverage built into every request
Pros
- Broadest international coverage of any data removal service
- Deloitte-assured process adds third-party credibility
- Best value at $7.99/mo on annual plan
- Family plan covers 4 members affordably
- Automatic re-submissions prevent data from reappearing
Cons
- No before/after screenshot proof (unlike Optery)
- Reports are less detailed than DeleteMe’s quarterly reviews
- No free tier or trial period
- Some users report a slow initial removal sweep in the first 2-3 weeks
- Progress dashboard could be more granular
Pricing breakdown
| Plan | Price | Details |
|---|---|---|
| Standard Monthly | $15.98/mo | Pay-as-you-go |
| Standard Annual | $7.99/mo ($95.88/yr) | Best value for individuals |
| Unlimited Annual | $14.99/mo ($179.88/yr) | Custom removal requests included |
| Family Standard Annual | $15.99/mo ($191.88/yr) | Up to 4 members |
| Family Unlimited Annual | $22.99/mo ($275.88/yr) | 4 members + custom removals |
Who should use Incogni
- International users — strongest coverage outside the US (EU, UK, CA, AU)
- Budget-conscious buyers — best price-to-coverage ratio
- Families — the family plan is genuinely competitive
- Hands-off users — set it and forget it automation
Who should NOT use Incogni
- Users who need proof — if you want screenshot evidence of removals, choose Optery
- Users who want human verification — DeleteMe uses human analysts for each removal
- Free-tier seekers — Optery offers a free scan; Incogni does not
Related
- DeleteMe Review — human-verified alternative
- Optery Review — screenshot-proof alternative
- Incogni vs DeleteMe — head-to-head comparison
- Best Identity Theft Protection — complete your digital safety stack
Frequently Asked Questions
Is Incogni worth it?
Yes. Incogni covers 420+ data brokers with Deloitte-assured removals and is the most affordable major service at $7.99/mo on the annual plan. It's especially strong for international users.
How much does Incogni cost?
Incogni Standard costs $7.99/mo billed annually ($95.88/yr). Monthly billing is $15.98/mo. The Unlimited tier is $14.99/mo annually. Family plans start at $15.99/mo for up to 4 members.
What are Incogni's biggest downsides?
Incogni doesn't provide before/after screenshot proof like Optery, reports are less detailed than DeleteMe, there's no free tier or trial, and some users report a slow initial removal sweep.