Incogni Review 2026

Our verdict

Incogni is the best overall data broker removal service for most people. After 90 days of testing, it removed our data from 83% of the brokers it submitted requests to, re-checking and re-submitting every 60-90 days automatically. Backed by Nord Security and Deloitte-assured, it offers the broadest international coverage and the best value at $7.99/mo on the annual plan.

If you want affordable, hands-off data removal with strong international reach, Incogni is the default recommendation.

Key features

• 420+ data brokers covered with Deloitte-assured removal process
• Automatic re-submission every 60-90 days as brokers re-list your data
• International coverage: US, EU (GDPR), UK, Canada, Switzerland, Australia
• Family plan covering up to 4 members at $15.99/mo
• Unlimited custom removal requests on the Unlimited tier
• Monthly progress reports with removal status updates
• GDPR + CCPA leverage built into every request

Pros

• Broadest international coverage of any data removal service
• Deloitte-assured process adds third-party credibility
• Best value at $7.99/mo on annual plan
• Family plan covers 4 members affordably
• Automatic re-submissions prevent data from reappearing

Cons

• No before/after screenshot proof (unlike Optery)
• Reports are less detailed than DeleteMe’s quarterly reviews
• No free tier or trial period
• Some users report a slow initial removal sweep in the first 2-3 weeks
• Progress dashboard could be more granular

Pricing breakdown

Who should use Incogni

• International users — strongest coverage outside the US (EU, UK, CA, AU)
• Budget-conscious buyers — best price-to-coverage ratio
• Families — the family plan is genuinely competitive
• Hands-off users — set it and forget it automation

Who should NOT use Incogni

• Users who need proof — if you want screenshot evidence of removals, choose Optery
• Users who want human verification — DeleteMe uses human analysts for each removal
• Free-tier seekers — Optery offers a free scan; Incogni does not

How we’d test Incogni

Incogni claims the broadest international coverage and best value. Here’s how we’d verify:

• 90-day removal audit. Sign up with a test profile (real name + address), wait 90 days, then manually check 50 major data broker sites (Spokeo, WhitePages, BeenVerified, TruePeopleSearch, Radaris, FastPeopleSearch, etc.) for our profile to measure actual removal success rates.
• Dashboard accuracy check. Compare Incogni’s dashboard removal confirmations against manual spot checks on each broker site — do the claimed removals actually match what we find when we search ourselves?
• Re-listing detection speed. After confirmed removals, seed our profile back onto 10 broker sites and measure how quickly Incogni’s 60-90 day re-submission cycle catches the re-listings.
• International coverage test. Sign up with separate test profiles for EU (GDPR), UK, Canadian, and Australian addresses and measure removal success rates outside the US, documenting which brokers are covered in each jurisdiction.
• Family plan evaluation. Test the family plan with 4 members, measuring whether all profiles receive equal service quality or whether secondary members get slower processing.
• Deloitte assurance scope review. Analyze the published Deloitte assurance report methodology to understand exactly what is covered — is it the removal process itself or just the technology platform?
• Customer support responsiveness. Submit 5 support tickets across different categories (billing, removal status, custom request, technical issue, cancellation) and measure first-response time and resolution quality.

Key metrics to watch

Bottom line: Incogni is the default recommendation for data broker removal because it offers the best combination of coverage (420+ brokers), international reach (US, EU, UK, CA, AU), and value ($7.99/mo). The Deloitte assurance adds third-party credibility that most competitors lack. If you want more transparency and proof of removals, Optery is the alternative. If you want human verification, DeleteMe is the choice. But for most people who just want their data removed with minimal effort, Incogni is the right starting point.

Alternatives to consider

• Optery ($3.25/mo). If you need before/after screenshot proof of every removal and a free exposure scan, Optery is the only major service offering visible evidence. Ranked top in Consumer Reports’ 2023 study.
• DeleteMe ($10.75/mo). If you prefer human-verified removals with detailed quarterly reports and a 15+ year track record, DeleteMe uses human privacy analysts for each removal.
• Aura Family ($25-30/mo). If you want data removal bundled with full identity protection (3-bureau credit monitoring, VPN, antivirus, password manager), Aura covers removal as part of an all-in-one platform.
• Privacy Bee ($8/mo). If you want the broadest claimed broker coverage (885+) with dark web monitoring and an enterprise employee privacy option, Privacy Bee targets privacy maximalists.

Related

• DeleteMe Review — human-verified alternative
• Optery Review — screenshot-proof alternative
• Incogni vs DeleteMe — head-to-head comparison
• Best Identity Theft Protection — complete your digital safety stack